Monthly Archives: May 2015

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How Social Media Is Changing Health Care…Forever

It’s impossible to argue that social media has had a huge impact on how doctors, patients, and physicians feel about and interact with the health care industry today. We see it all the time at work. Attitudes are changing, processes are changing, and it’s all we can do to manage to keep up.

We’ve done a lot of researching, and we’ve found that now more than ever patients are using social media as a critical tool in the health care process. Check out some of these statistics.

If you think about it, it makes sense. How many of us can say that our first instinct when noticing a weird symptom isn’t to immediately hop on the computer and start Googling? I can’t tell you how many friends or relatives I have that are medical experts without knowing anything about the medical field.

I’ve suffered from hundreds of rare diseases over my very short life, almost all of them created in my mind and confirmed by WebMD. I’ve applauded and condemned medical facilities and doctors based on feedback from friends on social media. I’ve researched, visited, and reviewed several health care related entities, from dentists to imaging facilities to specific doctors.

I’ve done all these things, and so have most of my friends. We live in a new world, one where so many parts of the health care process have been moved online.

People are not only looking for answers online, they’re using social media as a way to interact with and choose specific doctors or centers for their care.

This is pretty interesting stuff, and we love getting to experience first-hand how social media is revolutionizing the way our patients approach health care.

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Meet Steve

There’s a new marketing rep in town, guys, and we’re proud to call him ours! Everybody, we’re so excited to introduce you to the newest addition to our team!

 

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Introducing Potential Draft Pick #2: CT

It’s draft week in the NFL, and boy are we excited about it! Imagine our imaging center as a football team. It can be any time you want—the Bucs, the Broncos, the Patriots, the Cowboys…you name it! We want to know which imaging procedure you guys prefer, and we’re asking for your help so that we can fictitiously draft them onto our “team”!

Last week we talked about our first potential pick, and this week we’re covering our second one!

Potential Draft Pick #1: MRI

Height: 7 ft.

Weight: 11 Tons

Pros:

Cheaper contract. Just like how Sam Bradford is costing the Eagles pretty much nothing, an MRI has a way cheaper contract than its rival, the CT. This can be a huge contributing factor when thinking about selecting them for your procedure (or for signing a QB onto a team!).

Reliable. Think of the MRI as the Peyton Manning of diagnostic imaging. It’s tried and true, it’s a little bit older than its counterpart the CT but you also know you can count on it.

Diverse set of skill types. When you’re drafting a player, you want someone who can do a bunch of different things. Can your QB scramble? Is he good outside of the pocket? How many play options do you have available to you when he’s out there on the field? One of the best things about the MRI machine is that there are so many different options. It can be open, it can be closed, it can be wide bore…it can be whatever you need it to be.

Cons:

Takes a little extra time to get the job done. We’ve all seen him, that quarterback that’s got you screaming “JUST THROW THE BALL!” at your television and pulling out your hair. Sometimes that’s what life is like with an MRI machine. They’ve got a lot going for them, but sometimes they just take a little more time to get the job done than you’d like.

Stay tuned to find out who our next potential draft is, and good luck with draft week! May the odds be in your team’s favor.

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Draft 2015: Medical Imaging Edition

It’s draft week in the NFL, and boy are we excited about it! Imagine our imaging center as a football team. It can be any time you want—the Bucs, the Broncos, the Patriots, the Cowboys…you name it! We want to know which imaging procedure you guys prefer, and we’re asking for your help so that we can fictitiously draft them onto our “team”!

This week we’re talking about our first potential draft pick, and next week we’ll cover our second one.

Potential Draft Pick #1: CT

Height: 7 ft.

Weight: 2.2 tons

Pros:

Accuracy/Good at targeting. Accuracy is key when searching for a QB. It’s not enough to have Kaepernick biceps and a nice strong throw, you’ve also got to be able to hit the target. The same thing applies when it comes to medical imaging. Knowing there’s a problem doesn’t help at all if you’re not capable of specifically targeting where it is. CT’s are incredibly useful for this, used frequently to accurately pinpoint the specific locations of any diseases/injuries.

Quick. Not everyone has the luxury of a ridiculous offensive line. We can’t all bounce around for 20 seconds in the backfield waiting for the perfect opening like Tony Romo can. Most QB’s have to be quick, not only in their passing decisions but also in their ability to scramble. Time is precious, and you can’t afford to waste it. One of the biggest benefits of the CT machine is that the scan times are significantly quicker than MRI scan times, something that many patients value.

Cons:

Bigger contract. Teams only have so much cap space, and sometimes they can’t afford to drop 50 million on one player, no matter how great he is. The same goes for our patients. Not every one can afford the higher price ticket of a CT scan, so in situations where either a CT or MRI scan would get the job done, they may choose to opt for the more affordable option.

Stay tuned to find out who our next potential draft is, and good luck with draft week! May the odds be in your team’s favor.